HI, I'M JUSTINE.
I’m a publicist and visibility expert helping businesses craft and pitch their most engaging and newsworthy stories to land press that creates influence.
I’ve lead PR + Marketing strategy both in-house and at an agency for a variety of tech startups and lifestyle clients. I started Hyde Park PR to help small businesses and entrepreneurs leverage the media to showcase their expertise and tap into massive online audiences.
Let's work together! Schedule a free discovery call here.
"I’m a publicist and digital creative with a social media mindset."
MODERN PR APPROACH
LET'S START HERE
"Public Relations" is an elusive term for many that's typically associated with crisis and reputation management but has transformed in recent years. Modern PR is designed to proactively enhance your image rather than backpedaling from undesirable press and when executed properly, incorporates online marketing and social media tactics for a more holistic approach to publicity. Great PR can position you and your business as the go-to authority in your space and create a consistent narrative of expertise and innovation to the public and media.
MY STRATEGY
I want your target audience to know how great you are and how you can help them. Even the most brilliant ideas are rendered useless if no one knows about them. In an increasingly saturated digital world, brands can't build competitive awareness without access to a large platform. I leverage top media outlets through earned media placements and guest editorials to reach massive online audiences, ignite digital conversations, and drive traffic to your business. After a placement goes live, a promotion strategy is implemented to reinforce it to attentive social media audiences and create a proven track record of valuable "social currency".
CLASSIC PR
MEDIA PLACEMENTS
PRESS RELEASES + MEDIA ALERTS
SPEAKING ENGAGEMENTS
STRATEGIC PARTNERSHIPS
MEDIA TRAINING
MODERN PR
GUEST BLOGGING PLACEMENTS
COPYWRITING
INFLUENCER MARKETING
IG + FACEBOOK LIVE TRAINING
SOCIAL MEDIA COLLABORATIONS
TELL YOUR STORY
I believe we all have story to tell but... it takes a trained eye to identify which ones are truly newsworthy. That's where I come in. Think of me as your hype woman who will highlight the most engaging parts of your company's mission to the public, position you as an expert resource to the media and turn curious social followers into repeat customers.