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JUSTPROTECT
Increasing brand awareness through CEO thought leadership

CASE STUDY

CHALLENGE

Cybersecurity SaaS startup JustProtect was searching for a PR partner to increase brand awareness through online media coverage and position its executive team as experts in the cybersecurity industry.

 

Develop CEO thought leadership through local, industry and national media placements to demonstrate credibility within the business community and highlight JustProtect’s value proposition of unparalleled third-party risk management.

 

Proactively pitched media company updates including new clients, partnerships and hires as well as insights and trend predictions with a narrow focus on enterprise compliance and third-party assessments.

Providing topical quotes and commentary to journalists who needed sources to comment on trending cybersecurity stories proved for successful ongoing media placements.

 

Q2-Q3 2021 RESULTS

Garnered 12 media placements resulting in:

  • 12B total impressions

  • 338K lifetime views

  • 194K dollars in ad value

National media coverage included Forbes, NowThis News, Thrive Global and Authority Magazine.

JustProtect’s CEO & Co-founder was featured in several thought leadership profiles including interviews discussing trending security breaches on viral social news platform NowThis News, Bay News 9 and CyberWire in addition to making the Forbes Next 1000 list of rising entrepreneurs of 2021.

PR OBJECTIVE

STRATEGY