CASE STUDY
JUSTPROTECT
Increasing Startup Brand Awareness Through CEO Thought Leadership
CHALLENGE
Cybersecurity SaaS startup JustProtect was searching for a PR partner to increase brand awareness through online media coverage and position its executive team as experts in the cybersecurity industry.
​
Develop CEO thought leadership through local, industry and national media placements to demonstrate credibility within the business community and highlight JustProtect’s value proposition of unparalleled third-party risk management.
​
Proactively pitched media company updates including new clients, partnerships and hires as well as insights and trend predictions with a narrow focus on enterprise compliance and third-party assessments.
​
Providing topical quotes and commentary to journalists who needed sources to comment on trending cybersecurity stories proved for successful ongoing media placements.
​
Garnered 12 media placements resulting in:
​
-
12B total impressions
-
338K lifetime views
-
194K dollars in ad value
​
National media coverage included Forbes, NowThis News, Thrive Global and Authority Magazine.
JustProtect’s CEO & Co-founder was featured in several thought leadership profiles including interviews discussing trending security breaches on viral social news platform NowThis News, Bay News 9 and CyberWire in addition to making the Forbes Next 1000 list of rising entrepreneurs of 2021.