Cybersecurity SaaS startup JustProtect was searching for a PR partner to increase brand awareness through online media coverage and position its executive team as experts in the cybersecurity industry.

 

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Develop CEO thought leadership through local, industry and national media placements to demonstrate credibility within the business community and highlight JustProtect’s value proposition of unparalleled third-party risk management.

 

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Proactively pitched media company updates including new clients, partnerships and hires as well as insights and trend predictions with a narrow focus on enterprise compliance and third-party assessments.

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Providing topical quotes and commentary to journalists who needed sources to comment on trending cybersecurity stories proved for successful ongoing media placements.

 

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Garnered 12 media placements resulting in:

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• 12B total impressions

• 338K lifetime views

• 194K dollars in ad value

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National media coverage included Forbes, NowThis News, Thrive Global and Authority Magazine.

JustProtect’s CEO & Co-founder was featured in several thought leadership profiles including interviews discussing trending security breaches on viral social news platform NowThis News, Bay News 9 and CyberWire in addition to making the Forbes Next 1000 list of rising entrepreneurs of 2021.