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CASE STUDY

NICKELYTICS
From Startup to Industry Thought Leader with 1.5M+ in Capital

CHALLENGE

Nickelytics was striving to expand their digital media footprint and industry authority in the outdoor advertising and gig economy spaces while communicating its main value proposition of launching outdoor ad campaigns that were as simple and measurable as posting a Facebook ad.

 

PR OBJECTIVE

Position Nickelytics as a smart mobility AdTech startup to watch through local, industry and national media coverage, solidifying prestigious company awards and lists as well as amplifying new company announcements and developments to key media contacts.

 

STRATEGY

Proactively pitched company hires and advisor announcements to local and industry media in tandem with reactive national pitches providing expert commentary on outdoor advertising, ridesharing and the gig economy.

Landing a top-tier business profile was a long term goal for the partnership so we also worked to establish a national narrative with the media to feature Nickelytics.

 

Q1-Q3 2021 RESULTS

Garnered 38 media placements resulting in over:

  • 758M total impressions

  • 744K lifetime coverage views

  • 199K dollars in ad value

Top tier placements included Forbes, Business Insider, Money and Thrive Global along with several industry placements such as OOH Today, MarTech Series, Billboard Insider, Mobile Marketing Magazine and Geekwire.

Both Nickelytics Co-founders were featured in several thought leadership media placements including commentary on car wrapping side hustles, pandemic ridesharing and women in tech. Nickelytics' CEO was named to the Forbes Next 1000 list of rising entrepreneurs and nominated for Tampa Bay Tech’s Emerging Tech Leader of the Year. Hackernoon also nominated the company for 2021 Startup of the Year.