CHALLENGE

As a new business owner and growing Instagram influencer based in Hong Kong, Sravya was looking to build media authority as a mental health artist and activist globally with an emphasis on the US, UK & Hong Kong markets.

 

PR OBJECTIVE

Increase global brand awareness and position Sravya as a rising artist and activist to watch in the mental health and social impact spaces.

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A secondary goal was to illustrate Sravya's business savvy and creative agency, Hello Colour's growth throughout the pandemic.

 

STRATEGY

PR tactics aimed to highlight Sravya's primary artwork themes: mental health, feminism and representation as well as her personal experience as a South Asian millennial artist dealing with mental health challenges herself.

This unique combination of personal experiences was actively communicated to journalists through strategic pitch angle development, targeted proactive pitching and reactive media moments on social media.

 

Q2-Q4 2021 RESULTS

Garnered 22 media placements resulting in:

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• 140M total impressions

• 263K lifetime coverage views

• $120K dollars in ad value

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Top tier placements included Business Insider, Huffington Post, Vogue, Self Magazine, Campaign Asia, Stylist Magazine, Washington Post, Thrive Global and were shared 16 thousand times on social media.

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Sravya's mental health and activism thought leadership was regularly featured in national publications throughout 2021.

Sravya was named to Talking Influence's 2021 Top 50 list of key players and change-makers within the influencer marketing industry. Additionally, her 2021 press mentions were instrumental in her pitch deck for the prestigious UK Innovator Visa which she was awarded in November 2021.